The calendar rules: campaigns with a date
Why spreading ads evenly all year dilutes your budget, and how a year of peak dates is worked: plant early, concentrate and learn.
The mistake of even
Splitting the same budget across all 12 months sounds tidy and is a mistake: your trade sells in peaks. In slow months, ads yield little; in strong ones, every inquiry is gold — and if you arrive with a diluted budget, the peak passes right over you.
Plant two weeks early
Every peak date is planted 14 days ahead: the campaign learns, the variants get pruned, and on the peak day only the winner runs. Arriving the same day is arriving late: the platform is still testing while your competition is already selling.
The year that learns
Every date closes with its numbers in the report: what an inquiry cost this year. The next season does not start from zero — it starts knowing. Year after year, your calendar becomes your advantage: nobody can copy a year of your own measurements.
