What an inquiry should cost you
What cost per inquiry is, what it really depends on (trade, area, offer and profile) and how it comes down without tricks: pruning, profile and offer.
What it is, in one sentence
Cost per inquiry is what you pay, in ads, for each person who messages, calls or books. It is the number that orders everything else: if you do not know it, you are watering blind — you may be overpaying for every customer without ever finding out.
What it really depends on
Four things: your trade (an implant inquiry does not cost the same as an empanada inquiry), your area (local competition rules), your offer (a concrete reason to write now) and your profile (with the same ad, a profile that converts makes the inquiry cheaper, because more people write). That is why there is no single price for an inquiry: there is yours, and it is discovered by measuring it.
How it comes down, no tricks
Three honest levers: prune the expensive variants at 72 hours and move their budget to the winner; improve the profile people land on (clear bio, visible WhatsApp, real reviews); and sharpen the offer with your approval. None of it is magic: it is pruning week by week, and the Friday report shows you the number coming down — or tells you why it is not.
